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Intimate Easy Sleeping

A personal logo design project I worked on, in order to get a further understanding of negative space in design and how to apply that concept into my own work. 

 

In this design I chose to have the headrest replicate an 'I', whilst the pillows underneath the couple's heads makes an 'E', and finally the arms coming together to hold hands make the 'S'.

 

Essentially we only have two colours, grey and white. And these colours are completely seperated, yet they come together to form the overall picture. Without the colour difference, the design would be incomplete and make no sense.

 

The typography I chose was with a 'candara' font, and I believed this was a great choice as not to detract away from the main centre of focus of the design; but fit along with it.

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