ENYINNA EZEBUIRO

Given the task of advertising for the London 2012 Olympic games. 

We had a choice in whether we wanted to do so in a positive manner or negative manner.

This involved using 5-6 digitally altered images or posters, along with a short article.

Whilst many chose to advertise for it positively as we were all excited and looking forward to the games happening, including myself; I on the other hand wanted to see how I could argue against it.

I decided to try and think differently by providing more cynical publicity protesting against it. I believed this would prove to be a more challenging, yet interesting task leading to a more enticing discussion, and possible debate. 

"London, like many inner urban cities is well known for the excessive amount of graffiti that is drenched within it. Along with the street crime that can occur in many areas surrouding the inner city. 

I mention this to highlight that it is still one of the elements holding us back from deserving better. How can we host one of the biggest events in the world, if we do not even look the part? How can we present a great spectacle, when we ourselves are not representing greatness?

As a greater discussion let's reflect upon the riots that had riddled the city for a couple of years leading up to the games. With the London riots racking up such high levels of property and collateral damage so shortly before the Olympics, are we really ready to be hosting it? 

These digitally altered photographs emphasize upon the discussions, highlighting the displays of rioting, vandalism and graffiti plaguing our city. A city and home that sadly might just not have healed yet to carry the biggest events in history. Can we actually carry the eyes and interests of over 4 billion worldwide viewers; on our already so badly damaged shoulders? Quite possibly, but it is unlikely.

Remember, we still need to put ourselves back together before we can do so for anything else. But let's hope I'm proven wrong.

This report was written by Enyinna Ezebuiro for a university design project; not to dismiss the olympics but to invite questions we may not have yet asked."